Marketing One to One
Our Services
Marketing One to One helps you to stay one step ahead of
the competition. We collaborate with you along six dimensions
to drive change and let you serve your customers better.
Strategy & Organization
By deciding to market to your customers One to One, you need to change the inertia of your industry and move from a Mass Production stance to a Mass Customization stance.

This means that instead of offering customers
'one size fits all,' or 'any colour as long as it is black,' you ask customers to drive your product and service development processes.
IT Management
Of course taking a One to One Marketing stance requires you use the best available IT in order to track customer requirements. This nowadays means that your design team should collaborate with users on their mobile devices.
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In addition to customer focus, your IT should also support an agile supply chain, including bar coding and RFID support.
Globalization
Mass Customization and One to One Marketing takes advantage of the globalized economy. Leverage your supply chain in order to source from growing economies in China, India, Brazil and other places.
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Use the power of the web to find and sell to customers beyond your physical location. Then assemble the customer order 'Just in Time.'
Change Management
The change from a product or service-centric organization to a customer-centric one requires significant change management to overcome corporate inertia.
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We have helped many companies in services and fast moving consumer goods drive change throughout their organization, from the front lines to the CEO and other executives.
Corporate Finance
Rather than tie up capital in creating 'just in case' inventory based on customer demand projections, gather orders online from customers before starting to spend capital and fulfill their needs.
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We help you develop product costing models as well as balance sheets, cash flow forecasts and P&L to support Mass Customization.
Corporate Development
We have extensive experience in board-level development, including building consensus around new mission statements. Let us help develop your corporate stance to take advantage of the newly empowered customer and other stakeholders.